100% PURE Cream Foundation Concealer Face Makeup Medium to Full Matte Coverage – Rich Hydrating Balance for Dry Skin – Vegan Fruit Pigmented Alpine Rose Color (Fair with Cool Undertone) – 0.32 oz


In stock

  • SEAMLESS BARELY THERE OR FULL COVER – Super creamy anti-aging formula melts into skin to hide imperfections, dark circles, under eye bags, and blemishes for an even complexion without caking or creasing.
  • BEAUTY DOESN’T GET ANY CLEANER – You don’t have to choose health or beauty, have both. With well-researched healthy, natural, and organic ingredients and strict purity standards, we bring cruelty-free, ethically sourced products without harsh toxic chemicals, heavy metals, fragrances, or dyes. Gluten-free, vegan, and Made in the USA.
  • GIVE YOUR SKIN SOME LOVE – Our fresh perfector promotes smoother, softer, and firmer skin, thanks to vitamin-rich avocado and pomegranate oil; skincare with a tint moisturizing buildable glow that perfectly pairs with your favorite bronzer, highlighter, or blush.
  • RADIANT SATIN FINISH – Rich and creamy avocado butter pairs with rice powder to deliver a soft satin finish, while botanicals of chamomile and calendula calm and purify your skin for comfortable all-day wear.
  • SIMPLY TINTED WITH SUPERFOODS – Alpine Rose is a fair shade with a cool undertone fit for fair skin with pink undertones; colored with the world’s first globally patented fruit pigmented technology, packed with antioxidants from fruits and veggies.

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Make up Foundation makeup Foundation brush Full coverage foundation Natural makeup Vegan makeup Face

100% PURE Fruit Pigmented Cream Foundation

Vegan — Cruelty Free — Toxin Free — Natural — Gluten Free

Say goodbye to underperforming natural makeup of the past. This creamy foundation seamlessly blends into skin for medium to full coverage and flawless face makeup application. Yes, fruit pigments alone can help smooth over the appearance of fine lines and dark circles! This luxurious creamy formula moisturizes and softens skin with anti-aging avocado and pomegranate oil. This cream foundation can still reduce shine and absorb oil without clogging pores thanks to rice powder, making it perfect for normal, combination, and dry skin types. Just apply with fingers or a foundation brush for the perfect satin finish!

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We are committed to minimizing our carbon footprint in all areas of our business. How we develop our products, how we package, how we print, and even how we design our buildings — all that we do reflects our commitment to a more sustainable future.

Natural Ingredients

Water is commonly used as the first (majority) ingredient in skin, hair, and body products. Instead of plain water, 100% PURE uses beneficial organic floral hydrosols, aloe juice, fermented rice water (sake), and tea. We never use cheap fillers to expand / add volume to a formula, or to cut costs on our products. Every ingredient in each 100% PURE formula is included for its unique benefit, and a specific purpose.

Fruit Pigmented

100% PURE cosmetics are colored from vibrant fruit, vegetable, tea, and other plant pigments. These pigments naturally contain skin beneficial vitamins, anti-aging antioxidants, and healthy phytonutrients. Other cosmetics are colored by toxic FD&C dyes that could contain coal tar, lead, mercury, and other heavy metals.

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